‘Winning Websites for Small Businesses’ – a new handbook for New Zealand businesses

August 9, 2022

I have just finished writing a brand-new handbook for New Zealand businesses, called “Winning Websites for Small Businesses”.

I don’t believe there’s any other publication in New Zealand quite like this handbook because it’s aimed specifically at the unique needs of the New Zealand marketplace. Keep reading »

How to create your own ‘unique selling proposition’

August 9, 2022

Most business people have heard of the term ‘unique selling proposition’ (USP). It’s something every marketing expert talks about. But the reality is, 95% of businesses have never developed a strong USP!

That’s incredible. In fact, if you have a clear idea of your USP, you’ll be streets ahead of most of your competition. Keep reading »