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If you want to learn one new skill that will grow your business faster than anything else, it’s this.

Learn to write persuasive sales copy.

This is by far the most powerful and effective component of any effective marketing system – on the Internet or anywhere else.

Writing sales copy comes more naturally to some people than others. If you’re a natural salesperson, you will find it much easier. In fact, writing sales copy is totally different from other forms of writing. You don’t need to be a literary genius. You just need to know how to use simple words effectively to sell.

Take a look at the words on your website now. To be honest, do they really grab you and make you want to buy? Probably not, if your site is like 95% of others out there.

Writing persuasive sales copy takes practice and a certain amount of natural flair. But even if you’re not a natural copy writer, you can still learn a few simple techniques that will transform your writing to a point where it will work relatively well in converting prospects into buyers.

The ‘so what’ method of writing powerful sales copy

This is a technique I learned from one of the masters of Web copywriting, Joe Robson. Ask the question after every statement you make: “So what?” In other words, put yourself in your prospective customer’s place and ask, what’s in it for them? Offer them some real benefits.

Write a sentence. Then ask: “So what?” If the sentence isn’t focused towards your reader’s needs and interests, change it!