When I began in the web marketing business in 2003, it was a new and exciting industry. I was hooked by the amazing potential of the internet, combined with my writing and marketing skills, to create a brand new career.
But 15 years down the track, I became more and more disillusioned with what the web marketing industry had become. Keep reading »
Since 2003, I’ve helped more more than 200 business to sell their products and services online. I’ve seen (and made) a lot of mistakes. Particularly, I’ve seen huge amounts of money wasted by businesses who paid thousands of dollars for websites that failed to convert visitors into customers. Keep reading »
I’ve recently spoken with several business owners who feel ripped off by social media marketing agencies. They’ve been promised the earth but have seen little (if anything) in terms of sales as result of the money they’ve invested.
It’s one thing to get “likes” and “engagement” on Facebook, Twitter, Instagram etc. Keep reading »
There’s a tendency in business – as with most things in life – for people to copy one another. That’s why we get fashions. People are afraid to be different, so we follow one another like sheep.
Take websites, for example. Keep reading »
I look at lot of advertising online every day. Most of it is predictable and ho hum. People tend to copy one another. But every now and then I come across an ad that makes me take notice – and smile. Keep reading »