We all realise the importance of testimonials in marketing. But most small business websites neglect testimonials or, if they do use them, they tend to be the usual “blah, blah, blah” that no one bothers to read. Often hidden away on an inner page. Keep reading »
Internet Marketing
New Facebook rules will sting small business owners
We all know there’s no such thing as a free lunch. But in web marketing, a lot of small business owners like to think there is.
Search engine optimisation used to be regarded as “free” traffic. But today there’s so much work involved in optimising a site to rank on Google, it’s anything but free. Keep reading »
Content Marketing – Is it Yet Another Bandwagon?
The latest fad in web marketing is known as “content marketing”. Essentially, this means providing lots of content for Google to find, so your website will get a high ranking in the search results. Oh and of course, people will read the content too, building your brand and online reputation. Keep reading »
New website almost destroyed my client’s business
One of my clients is a doctor in Salt Lake City who specialises in bioidentical hormone therapy. For several years I’ve been helping him with online marketing, running Google AdWords and search engine optimisation.
The doctor had an old website, which looked outdated but was still bringing in a steady stream of enquiries from patients. Keep reading »
How to Turn Your Business Around in 10 Minutes (or less)
If you’re struggling to make enough sales in your business, this video by Brett McFall will stimulate you to think in ways you probably never have before about what makes your business unique.
Hardly anybody in business puts any effort into thinking about their Unique Selling Proposition. Keep reading »
