Since 2003, I’ve worked with some smart and successful business owners – and also some unsuccessful ones. I’ve learned a huge amount just by watching how my best clients have marketed their businesses.
It’s been a great privilege. They have been paying me to work for them – but all the while I’ve been soaking up their marketing knowledge too! Keep reading »
I’m appalled, the more I hear from business owners who have been ripped off by marketing agencies. It’s a disgrace.
Thousands of dollars poured down the drain. And for many small business owners, that money has come off a credit card. Keep reading »
Imagine starting a business selling razors to men aged 18 to 30. It would be a tough sell. The market is already crowded with razors, including many global brands.
So only a lunatic would try to sell yet another razor in this crowded market, right? Keep reading »
Most marketing is based around telling “half truths”and accentuating the positive. The public realise this. So they consume marketing through a built-in B.S. detector.
That’s just the way it is. Or is it?
There’s a new trend emerging in marketing, which is based on telling the truth. Keep reading »
I’ve recently read Perry Marshall’s book “80/20 Sales & Marketing” and I want to highly recommend it. If you’re looking to make a breakthrough with your marketing in 2016, get this book and read over the Christmas holidays. It will really expand your thinking. Keep reading »