Since 2003 I have built more than 200 websites – mainly for small businesses who want to SELL more of their products and services by using the Internet.
I have always regarded website design as being primarily about marketing – about selling. A website should not be simply a work of art that you can look at and admire. It should first and foremost work to bring in more enquiries, leads and sales for your business.
Most of my clients share this desire to see their websites sell. In most cases, they trust me to build them a site that will work effectively as a marketing tool, and leave it up to me to design the graphics, layout and content in such a way as to maximise the site’s selling power.
Thankfully, through a lot of hard work, study, trial and error (yes, plenty of errors along the way) I’m getting closer to the point where I have a fair idea of what will work and what will not work in terms of selling online.
Getting ranked on page one of Google – an experiment
Until now I’ve done very little to get my own website ranked on Google for the search term “website designers christchurch”.
It’s the old story – I’ve been too busy working on everybody else’s website and haven’t spent much time on my own.
OK, so here’s a challenge. I’m going to see if I can get ranked on the first page of Google’s search results – as close to the top as possible – for the search term “website designers christchurch”.
Currently I’m ranked nowhere… about page 6 or thereabouts. It’s going to take a few months, I guess. It will put my own SEO skills to the test. And I’m going to try some things that are a little different from the dubious SEO tactics I’ve seen some other using.
I won’t be wasting time building questionable incoming links. What I’ll actually be doing, I’m going to keep a secret for now. For a couple of reasons. One reason is, it might not even work, so I’d rather test it first before saying too much. The second reason is, SEO is a continaully changing business. I’d like to keep at the cutting edge and keep a few things under my hat.
OK, I’ll update on this in 3 months from now.