If you are sending out an email newsletter or promotion, it’s tempting to go for a “flashy” high-tech design, rather than “boring” plain text.
But my experience over several years has convinced me this is usually a big mistake. In fact, it was confirmed recently when I designed a slick, professional-looking email newsletter template according to my client’s directions (and against my better judgement). Keep reading »
If you’ve ever tried to buy something online and have been asked to set up an account first, before you can make the purchase, you will appreciate this article by Jared Spool of www.uie.com.
The $300 Million Button: How Changing a Button Increased a Site’s Annual Revenues by $300 Million
It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Keep reading »
I have just finished writing a brand-new handbook for New Zealand businesses, called “Winning Websites for Small Businesses”.
I don’t believe there’s any other publication in New Zealand quite like this handbook because it’s aimed specifically at the unique needs of the New Zealand marketplace. Keep reading »
Why do you have a website?
That’s a question you need to consider carefully in the age of e-commerce.
Almost every business has an online presence now. But few are making the most of their sites. Most are a virtual replica of the company brochure – with product and service information, photos and contact information. Keep reading »