Why aren’t more websites designed with ordinary people in mind?

December 8, 2023

If you’ve ever tried to buy something online and have been asked to set up an account first, before you can make the purchase, you will appreciate this article by Jared Spool of www.uie.com.

The $300 Million Button: How Changing a Button Increased a Site’s Annual Revenues by $300 Million

It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Keep reading »