You can’t make pigs fly

December 8, 2023

Website owners often think they can boost their sales by hiring a search engine optimisation expert to get them more traffic.

While more traffic is always good, you need to bear in mind the advice of Bruce Clay, who is regarded as the world’s leading expert in search engine optimisation. Keep reading »

Why aren’t more websites designed with ordinary people in mind?

December 8, 2023

If you’ve ever tried to buy something online and have been asked to set up an account first, before you can make the purchase, you will appreciate this article by Jared Spool of

The $300 Million Button: How Changing a Button Increased a Site’s Annual Revenues by $300 Million

It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Keep reading »