I’ve wasted thousands of dollars on Google AdWords campaigns that didn’t work.
When I started advertising on Google in 2008, my credit card took a hammering, with little or nothing to show for it. I lost my nerve and gave up on AdWords for about a year. Keep reading »
When you first start advertising with Google AdWords, you soon realise the system is rigged in Google’s favour. After a few days, you’ll see clicks mounting up and the dollars that will soon be deducted from your credit card.
Most businesses who venture into AdWords and decide to manage their own accounts, quickly realise it can be a bottomless pit. Keep reading »
A few days ago, Google announced the most radical change to AdWords in the last 10 years.
They have removed the ads from the right side of the search results. Now, there are just 4 ads at the top of the page and 3 or 4 more at the bottom (below the organic search results). Keep reading »
I’ve spent the last week reading‘The Ultimate Guide to Google AdWords (Fourth Edition)’ by Perry Marshall. Perry Marshall is regarded as the guru of Google AdWords. He wrote the original version of this book in 2007, around the time I was getting started with AdWords. Keep reading »
If your business is using an agency to manage Google AdWords, you probably get a report each month will all sorts of numbers.
Click through rates, cost per click, quality score, clicks, impressions, keyword data… and so on. You might get some fancy graphs, which the agency uses to show how great your campaign is doing. Keep reading »