I’ve spent the last week reading‘The Ultimate Guide to Google AdWords (Fourth Edition)’ by Perry Marshall. Perry Marshall is regarded as the guru of Google AdWords. He wrote the original version of this book in 2007, around the time I was getting started with AdWords. Keep reading »
If your business is using an agency to manage Google AdWords, you probably get a report each month will all sorts of numbers.
Click through rates, cost per click, quality score, clicks, impressions, keyword data… and so on. You might get some fancy graphs, which the agency uses to show how great your campaign is doing. Keep reading »
Rather than keep you in suspense, I’m going to tell you upfront this post is about Google AdWords.
It’s not some new SEO secret I’ve discovered that will send your website soaring to the top of Google’s organic search results overnight. Keep reading »
If you’re looking to advertise your business online, you might be trying to decide whether Google AdWords or Facebook pay-per-click advertising is a better option.
I’ve used both successfully. So here is my assessment of the pros and cons of each. Keep reading »
When you first start advertising with Google Adwords, it can be seem overwhelming. There are so many different options in the Adwords interface. What do they all mean? Where the heck do you start?
Well, I’m not going to go into the basics of Adwords here, because there’s no way around the fact that you need to take some time to study the various features in the admin area. Keep reading »