Search engine optimisation is time consuming and costs a lot of money to get results. There’s no way around this. And there’s nothing more disheartening than spending all that time and money to get ranked at the top of Google for certain keywords… and then find you still don’t get a significant boost in enquiries, leads and sales. Keep reading »
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Google Adwords and the 80/20 Rule – A Truly Radical Approach
October 23, 2025
This post is for Adwords geeks (mainly). It’s somewhat technical but very exciting if you love the challenge of getting optimum results from Google Adwords.
Having discovered the 80/20 rule (i.e. that 80% of your results come from 20% of your efforts – as a universal principle in any aspect of life) I’m now fascinated by how to apply it specifically to Adwords. Keep reading »
The 80/20 rule… this is a real game-changer for business
October 23, 2025
I’ve recently finished reading a book by Perry Marshall “80/20 Sales & Marketing – the Definitive guide to Working Less and Making More”.
It’s based on the 80/20 rule – that 80% of our business results come from 20% of our efforts. Keep reading »
Google AdWords management – are agencies ripping off their clients?
October 23, 2025
I’m probably going to upset a few AdWords agencies with this post, but I feel many of them are ripping off their clients by charging a percentage of ad spend to manage an AdWords campaign.
This type of pricing structure has nothing to do with the level of work the agency actually does for the client. Keep reading »
Free Google AdWords Audit
October 23, 2025
During this month I’m offering a free Google AdWords audit – i.e. if you have an AdWords account and it’s not performing as well as you’d like, get in touch and I’ll give you an honest assessment.
If you are like most kiwi business owners, you have a love/hate affair with AdWords – particularly if you’re trying to run your own AdWords campaigns in-house. Keep reading »