When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. They put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. Shoppers can just scan the QR codes with their mobile phone and the groceries are delivered [...]
Archive | April, 2012
“I am a lousy copywriter”
I just discovered this fascinating letter written by David Ogilvy, one of the greatest advertising copywriters ever. He found Ogilvy & Mather, the famous New York advertising agency, and Time magazine called him “the most sought-after wizard in today’s advertising industry” in the early-’60s. You’d think a genius like David Ogilvy would find it easy [...]
