Website Design Predictions for 2015 and Beyond

Back in 2004 I read a thought-provoking book called ‘Revealed: The Hidden Truth About Website Design’ by Dave Alston. He predicted that within a few years, website design as it then existed would be effectively dead. That was a radical prediction because at the time, most websites were still hand-coded in HTML. Content management systems, […]

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SEO – The Truth You Need to Know

So much nonsense has been written and promoted about SEO (search engine optimisation) that the ordinary business owner can be forgiven for feeling confused. If you’re a typical New Zealand business, you probably get several email offers every weeks from SEO agencies around the world, offering to get your website onto page one of Google. […]

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How to Find the Right Website Designer

Are you the owner of a small or medium-size business that has a website – but it’s not working effectively – and you are now looking for a website designer to give it a facelift. If this describes you, keep reading! The reality is, choosing a web designer is a minefield. It’s very easy to […]

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Think you’ll try a bit of marketing? Think again!

Recently a business owner said, “I think I’ll try a bit of marketing.” Business was slow and he realised he had to do something. So his solution was “a bit of marketing.” Well, you can do “a bit of marketing” but it’s rarely very successful. It’s usually a “bit” successful or a “bit” unsuccessful. For […]

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Who’s the most important person in the world? – A marketing lesson

It’s not the president of the United States, Bill Gates or anyone else rich and famous. The most important person in the world, when you are trying to sell something, is a single individual – one person who is your ideal customer. Picture this one person in your mind and write everything to speak directly […]

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How to Get to No.1 On Google in 24 Hours

Rather than keep you in suspense, I’m going to tell you upfront this post is about Google AdWords. It’s not some new SEO secret I’ve discovered that will send your website soaring to the top of Google’s organic search results overnight. Sorry, there’s no such secret. But I hope you’ll keep reading – even if […]

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How Much Is a Website Really Worth?

I met today with a small business owner (a florist) who has just paid $20,000 for an ecommerce website. The site works OK technically, i.e. customers can buy a product, checkout and pay with their credit card. But from a marketing viewpoint, this $20,000 website is an absolute disaster. It’s a disgrace to the web […]

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Google AdWords versus Facebook Advertising

If you’re looking to advertise your business online, you might be trying to decide whether Google AdWords or Facebook pay-per-click advertising is a better option. I’ve used both successfully. So here is my assessment of the pros and cons of each. AdWords and Facebook: Similarities If you’re a small business, Facebook paid ads and Google […]

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Google Adwords – What to Focus On For Success

When you first start advertising with Google Adwords, it can be seem overwhelming. There are so many different options in the Adwords interface. What do they all mean? Where the heck do you start? Well, I’m not going to go into the basics of Adwords here, because there’s no way around the fact that you […]

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Wow! An Ecommerce Website that Really Stands Out

Every now and then I come across a website that makes me stop and take notice. It has the “wow!” factor. Now, I want to stress, for me the wow factor is not cool design or creative effects. What really makes me sit up and take notice is when a website is designed to engage […]

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