It’s tempting when you have a website that’s a few years old, to want to give it a “fresh, modern look”. But over the years I’ve seen many examples of website re-designs that have flopped. They’ve had a serious negative effect on the business, particularly those that rely on their websites to generate the bulk of their sales. Keep reading »
The inspiration for this post comes from Wes McDowell from The Deep End so I want to acknowledge this at the outset.
It’s the time of year when loads of predictions are being made about web design trends for 2016 – but in this post I want to look specifically at web design trends that work to increase conversion (i.e. Keep reading »
I’ve recently read Perry Marshall’s book “80/20 Sales & Marketing” and I want to highly recommend it. If you’re looking to make a breakthrough with your marketing in 2016, get this book and read over the Christmas holidays. It will really expand your thinking. Keep reading »
I’ve spent the last week reading‘The Ultimate Guide to Google AdWords (Fourth Edition)’ by Perry Marshall. Perry Marshall is regarded as the guru of Google AdWords. He wrote the original version of this book in 2007, around the time I was getting started with AdWords. Keep reading »
If your business is using an agency to manage Google AdWords, you probably get a report each month will all sorts of numbers.
Click through rates, cost per click, quality score, clicks, impressions, keyword data… and so on. You might get some fancy graphs, which the agency uses to show how great your campaign is doing. Keep reading »
This morning I received an email from a friend telling me about a new web design software called PageCloud. My initial reaction was, “oh, yeah, another clunky web builder designed for amateurs who want to build a cheap website.”
But I was wrong. Keep reading »
We all realise the importance of testimonials in marketing. But most small business websites neglect testimonials or, if they do use them, they tend to be the usual “blah, blah, blah” that no one bothers to read. Often hidden away on an inner page. Keep reading »
Google has announced it is going to change the way it presents search engine results on mobile phones. And that change kicks in on April 21, 2015. It’s going to be a huge shake up.
Here is a quote from Google’s blog:
Keep reading »
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
I’ve just finished reading a book by a well-known internet marketer whose advice about SEO in 2105 is – forget it. His argument, why put yourself at the mercy of Google’s whims when there are many other ways to market your business, where you have more control over the outcome. Keep reading »
During the last few years we’ve seen the “death” of just about everything in web marketing. Such claims are certainly good for a headline – and for selling various products or services to replace the thing that has just “died”.
There’s been more than enough written already about the supposed death of SEO and anyone who is following web marketing doesn’t need the same old arguments rehashed. Keep reading »