An important message if you advertise with Google AdWords

A few days ago, Google announced the most radical change to AdWords in the last 10 years.

They have removed the ads from the right side of the search results. Now, there are just 4 ads at the top of the page and 3 or 4 more at the bottom (below the organic search results). Keep reading »

Why you should think twice before having your website re-designed

website re-design - think twiceIt’s tempting when you have a website that’s a few years old, to want to give it a “fresh, modern look”. But over the years I’ve seen many examples of website re-designs that have flopped. They’ve had a serious negative effect on the business, particularly those that rely on their websites to generate the bulk of their sales. Keep reading »

3 Web Design Trends for 2016

The inspiration for this post comes from Wes McDowell from The Deep End so I want to acknowledge this at the outset.

It’s the time of year when loads of predictions are being made about web design trends for 2016 – but in this post I want to look specifically at web design trends that work to increase conversion (i.e. Keep reading »

Get this Book and Read it Over the Christmas Break

80/20 Sales and MarketingI’ve recently read Perry Marshall’s book “80/20 Sales & Marketing” and I want to highly recommend it. If you’re looking to make a breakthrough with your marketing in 2016, get this book and read over the Christmas holidays. It will really expand your thinking. Keep reading »

Are you running Google AdWords? How’s it Going?

The Ultimate Guide to Google AdWords by Perry MarshallI’ve spent the last week reading‘The Ultimate Guide to Google AdWords (Fourth Edition)’ by Perry Marshall. Perry Marshall is regarded as the guru of Google AdWords. He wrote the original version of this book in 2007, around the time I was getting started with AdWords. Keep reading »

Google AdWords – the only two numbers you should worry about

If your business is using an agency to manage Google AdWords, you probably get a report each month will all sorts of numbers.

Click through rates, cost per click, quality score, clicks, impressions, keyword data… and so on. You might get some fancy graphs, which the agency uses to show how great your campaign is doing. Keep reading »

The secret to getting truly great testimonials

We all realise the importance of testimonials in marketing. But most small business websites neglect testimonials or, if they do use them, they tend to be the usual “blah, blah, blah” that no one bothers to read. Often hidden away on an inner page. Keep reading »