We all realise the importance of testimonials in marketing. But most small business websites neglect testimonials or, if they do use them, they tend to be the usual “blah, blah, blah” that no one bothers to read. Often hidden away on an inner page. Keep reading »
Google has announced it is going to change the way it presents search engine results on mobile phones. And that change kicks in on April 21, 2015. It’s going to be a huge shake up.
Here is a quote from Google’s blog:
Keep reading »
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
I’ve just finished reading a book by a well-known internet marketer whose advice about SEO in 2105 is – forget it. His argument, why put yourself at the mercy of Google’s whims when there are many other ways to market your business, where you have more control over the outcome. Keep reading »
During the last few years we’ve seen the “death” of just about everything in web marketing. Such claims are certainly good for a headline – and for selling various products or services to replace the thing that has just “died”.
There’s been more than enough written already about the supposed death of SEO and anyone who is following web marketing doesn’t need the same old arguments rehashed. Keep reading »
We all know there’s no such thing as a free lunch. But in web marketing, a lot of small business owners like to think there is.
Search engine optimisation used to be regarded as “free” traffic. But today there’s so much work involved in optimising a site to rank on Google, it’s anything but free. Keep reading »
The latest fad in web marketing is known as “content marketing”. Essentially, this means providing lots of content for Google to find, so your website will get a high ranking in the search results. Oh and of course, people will read the content too, building your brand and online reputation. Keep reading »
One of my clients is a doctor in Salt Lake City who specialises in bioidentical hormone therapy. For several years I’ve been helping him with online marketing, running Google AdWords and search engine optimisation.
The doctor had an old website, which looked outdated but was still bringing in a steady stream of enquiries from patients. Keep reading »
The speed of change in web design is exponential. It’s not just a matter of keeping up with design trends, new WordPress themes and plugins, Saas solutions etc. but something even more fundamental is now occurring. The whole foundation of web design is about to change. Keep reading »
For most of human history, before the industrial revolution, pretty much everyone was a small business owner. The butcher, the baker, the blacksmith – they were all self-employed and the success of their business depended on the quality of service they provided. Keep reading »
If you’re struggling to make enough sales in your business, this video by Brett McFall will stimulate you to think in ways you probably never have before about what makes your business unique.
Hardly anybody in business puts any effort into thinking about their Unique Selling Proposition. Keep reading »