Recently, I received an email from a business owner, asking for advice on why his website was not making many sales. This business owner had been using Google Ads to drive traffic to his website. He contacted me in desperation because he was losing money on his advertising. Keep reading »
The term ‘most wanted response’ was coined by Ken Evoy, one of the most influential thinkers in the early days of Web marketing.
Here’s what it means. When someone visits your website, you want them to do something. You need to ask the question: what is it that you most want your visitor to do? Keep reading »
When you strip away all the hype and nonsense from selling on the internet, it comes down to a simple equation:
traffic x conversion = sales
To put this in plain English…
- traffic is the number of visitors to your website.
Each month, I get several enquiries from business owners looking for an expert to manage their Google Ads account. Most of these businesses have previously worked with another web marketing agency – or they’re still working with another agency – but they’re not happy with the results. Keep reading »
At this time of year, most of us are thinking and planning about how to grow our business. He are my thoughts, based on 15+ years experience specifically in online marketing.
Many small business owners are dreamers. Nothing wrong with dreaming per se. Keep reading »