We all know there’s no such thing as a free lunch. But in web marketing, a lot of small business owners like to think there is.
Search engine optimisation used to be regarded as “free” traffic. But today there’s so much work involved in optimising a site to rank on Google, it’s anything but free. Keep reading »
The latest fad in web marketing is known as “content marketing”. Essentially, this means providing lots of content for Google to find, so your website will get a high ranking in the search results. Oh and of course, people will read the content too, building your brand and online reputation. Keep reading »
One of my clients is a doctor in Salt Lake City who specialises in bioidentical hormone therapy. For several years I’ve been helping him with online marketing, running Google AdWords and search engine optimisation.
The doctor had an old website, which looked outdated but was still bringing in a steady stream of enquiries from patients. Keep reading »
The speed of change in web design is exponential. It’s not just a matter of keeping up with design trends, new WordPress themes and plugins, Saas solutions etc. but something even more fundamental is now occurring. The whole foundation of web design is about to change. Keep reading »
For most of human history, before the industrial revolution, pretty much everyone was a small business owner. The butcher, the baker, the blacksmith – they were all self-employed and the success of their business depended on the quality of service they provided. Keep reading »