This morning I received an email from a friend telling me about a new web design software called PageCloud. My initial reaction was, “oh, yeah, another clunky web builder designed for amateurs who want to build a cheap website.”
But I was wrong. Keep reading »
We all realise the importance of testimonials in marketing. But most small business websites neglect testimonials or, if they do use them, they tend to be the usual “blah, blah, blah” that no one bothers to read. Often hidden away on an inner page. Keep reading »
Google has announced it is going to change the way it presents search engine results on mobile phones. And that change kicks in on April 21, 2015. It’s going to be a huge shake up.
Keep reading »Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
I’ve just finished reading a book by a well-known internet marketer whose advice about SEO in 2105 is – forget it. His argument, why put yourself at the mercy of Google’s whims when there are many other ways to market your business, where you have more control over the outcome. Keep reading »
During the last few years we’ve seen the “death” of just about everything in web marketing. Such claims are certainly good for a headline – and for selling various products or services to replace the thing that has just “died”.
There’s been more than enough written already about the supposed death of SEO and anyone who is following web marketing doesn’t need the same old arguments rehashed. Keep reading »