Are you the owner of a small or medium-size business that has a website – but it’s not working effectively – and you are now looking for a website designer to give it a facelift. If this describes you, keep reading! Keep reading »
Think you’ll try a bit of marketing? Think again!
April 17, 2026
Recently a business owner said, “I think I’ll try a bit of marketing.” Business was slow and he realised he had to do something. So his solution was “a bit of marketing.”
Well, you can do “a bit of marketing” but it’s rarely very successful. Keep reading »
Who’s the most important person in the world? – A marketing lesson
April 17, 2026
It’s not the president of the United States, Bill Gates or anyone else rich and famous. The most important person in the world, when you are trying to sell something, is a single individual – one person who is your ideal customer. Keep reading »
How to Get to No.1 On Google in 24 Hours
April 17, 2026
Rather than keep you in suspense, I’m going to tell you upfront this post is about Google AdWords.
It’s not some new SEO secret I’ve discovered that will send your website soaring to the top of Google’s organic search results overnight. Keep reading »
How Much Is a Website Really Worth?
April 17, 2026
I met today with a small business owner (a florist) who has just paid $20,000 for an ecommerce website. The site works OK technically, i.e. customers can buy a product, checkout and pay with their credit card.
But from a marketing viewpoint, this $20,000 website is an absolute disaster. Keep reading »