If you’re looking to advertise your business online, you might be trying to decide whether Google AdWords or Facebook pay-per-click advertising is a better option.
I’ve used both successfully. So here is my assessment of the pros and cons of each. Keep reading »
When you first start advertising with Google Adwords, it can be seem overwhelming. There are so many different options in the Adwords interface. What do they all mean? Where the heck do you start?
Well, I’m not going to go into the basics of Adwords here, because there’s no way around the fact that you need to take some time to study the various features in the admin area. Keep reading »
Every now and then I come across a website that makes me stop and take notice. It has the “wow!” factor. Now, I want to stress, for me the wow factor is not cool design or creative effects. What really makes me sit up and take notice is when a website is designed to engage the reader, draws them in and offers clear benefits. Keep reading »
If you’ve been around internet marketing for any length of time, you’ll be aware that search engine optimisation (SEO) is truly a minefield. You may have been stung in the past by an SEO company that promised the world and didn’t deliver, and you probably get regular offers in your email inbox from SEO companies in India etc offering to get your website onto page 1 of Google. Keep reading »
One of the most profound lessons I learned about online marketing was fairly soon after I launched my web design business in 2004.
A client came to me wanting his website redesigned. He was in the debt consolidation industry and had a website that looked like it had been designed by a teenager. Keep reading »