During the past 12 months, the number of people accessing the Internet on their mobile phones has grown exponentially around the world. This trend is going to continue in the coming months and years, until we reach the point where more people browse the Internet on their phones and other mobile devices (such as iPod Touch, iPads, etc) than on a computer. Keep reading »
Website Design
Nice-looking websites… but hardly any sales
I have a confession to make. During the last seven years or so, my success in building websites that actually make money for their owners has been largely hit and miss.
Certainly, I’ve had some great successes and these have helped to build my reputation as a web marketing expert. Keep reading »
The death of website design (as we know it)
I’m predicting a major change will take place in the web industry during the next few years. As businesses start to demand results from their websites (in terms of generating new enquiries and sales), web companies will be forced to sharpen their act as marketers. Keep reading »
“Please build my website for free…”
Quite often I get asked by prospective clients if I can do them a “special deal” on their website or copy writing. The reason is, usually, they’re just starting out in business and are short on cash. Or things are “a bit tight” at the moment but they’re confident they will improve shortly. Keep reading »
New website for company selling driveway alarm systems
I’ve just launched a new website for a company that sells a revolutionary solar-powered wireless driveway and perimeter alarm system in the New Zealand and Australian market.
The site is www.solarbeam.co.nz. It is designed from a marketing viewpoint, with a clean and simple design, and careful attention to the layout – particularly the vital area “above the fold” at the top of the screen. Keep reading »