The previous website had been online for over five years and was doing quite well, with a conversion rate averaging around 8%. (That means for every 100 visitors, 8 people placed an order for flowers through the website. Many others also phoned in orders to the shop, but we are looking specifically at online orders.)
In fact, an 8% conversion rate is well above average for an online store. But we wanted to see if we could improve it even further. After doing some user testing (asking people to use the website and give us their honest feedback) we made some changes based on that feedback.
The new website was launched about 10 days ago. It’s early days, but the conversion rate has averaged over 12% since the new site was launched.
We are driving traffic to the site by a combination of Google Adwords, search engine optimisation and Facebook marketing.
Visit Flowers on Cashmere’s new website and see it for yourself.