Will you go over the same old ground in 2011?

July 8, 2024

I’ve just been listening to a classic Pink Floyd song from the 1970s, called ‘Wish You Were Here’. If you’re old enough to remember the song (like I am), you have my sincere commiserations.

There’s a line in the song: ‘Running over the same old ground. What have you found? The same old fears.”

Which got me thinking. That’s what most people do. They go round and round, over the same old ground, year after year.

This is particularly apparent around Christmas and New Year. Most people in New Zealand go into a holiday-induced stupor from about December 20 and don’t emerge until mid-January.

Then, they struggle out of their hypnotic state and return to business as usual. By this time, their New Year resolutions have already evaporated. Another year, running over the same old ground.

But not everybody is content to live like this. I was talking to a colleague today who is using this holiday period to reflect on his business and where he wants it to go in the year ahead.

While the rest of the world languishes in a stupor of excess food and alcohol, this businessman is mulling over his strategy and how he plans to excecute it in 2011.

All truly successful business people are like this. They use the ‘down time’ of holidays to think, plan and fill in missing blanks in their knowledge.

If you want to take advantage of the holiday period to get a better grasp of how to sell on the Internet (a vital skill in the modern world), I’d like to offer you a free chapter of my handbook, “Winning Websites for Small Businesses.”

This handbook is written specifically for the New Zealand marketplace. It’s packed full of practical advice for small and medium sized businesses about how to unlock their websites’ money-making potential.

You can get your free chapter at http://www.winningwebsites.co.nz.

Just put your details in the little box on the right of the page and you’ll be taken straight to it.

Thank you for taking the time to read this post. I would like to wish you a happy and prosperous New Year in 2011.

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