Since 2004 I have been helping people to sell online. I specialise in writing hype-free sales copy that works powerfully to build trust. And because my low-key style of sales copy is believeable, it causes customers to respond.
In fact, one of my clients tells me his website is on track to turn over more than $12m during 2009. Keep reading »
People today are bombarded with advertising. If you’re in business trying to sell anything, you face a real battle to cut through the hundreds of other voices competing for your customer’s attention.
Consumers today are also highly sceptical of anything that looks like it’s trying to SELL them something. Keep reading »
Web marketing experts have done some fascinating research into how people read web pages.
Using eye tracking studies, they’ve found people tend to scan pages in an F-shaped pattern. It’s worth bearing this in mind when you are writing the content for your website. Keep reading »
Many small business owners have a great aversion to marketing. They confuse marketing with the stereotype of a pushy salesperson and with the thought of “selling” themselves.
But the reality is, if you want to succeed in business, you won’t get far without marketing. Keep reading »
There’s a trend in Internet marketing to present buyers with what are known as “upsells” after they have ordered a product online.
It works like this. A buyer clicks on the Order button but instead of being taken directly to a place where they can enter their credit card details they are faced with a special ‘one-time’ offer. Keep reading »