Changing the look and feel of your website can make a massive difference to the response rate (i.e. the number of sales you make). In the early days of the Internet, people discovered this by trial and error. Today, there’s a growing ‘science’ around web page conversion. But few website designers have any real idea [...]
Archive | January, 2009
How to market your business with integrity and personality
Many small business owners have a great aversion to marketing. They confuse marketing with the stereotype of a pushy salesperson and with the thought of “selling” themselves. But the reality is, if you want to succeed in business, you won’t get far without marketing. Fortunately, the Internet has opened up a whole new world of [...]
Why I hate it when marketers try to “upsell” me
There’s a trend in Internet marketing to present buyers with what are known as “upsells” after they have ordered a product online. It works like this. A buyer clicks on the Order button but instead of being taken directly to a place where they can enter their credit card details they are faced with a [...]
‘Make Your Site Sell’ – A Classic On Selling on the Internet
Ken Evoy’s ‘Make Your Site Sell’ was first published in 1999 and then revised in 2002. That’s a long time ago in Internet terms but the fundamental principles in this book are just as relevant today as they were in 2002. ‘Make Your Site Sell’ is a classic that you must read if you are [...]
