Changing the look and feel of your website can make a massive difference to the response rate (i.e. the number of sales you make).
In the early days of the Internet, people discovered this by trial and error. Today, there’s a growing ‘science’ around web page conversion. Keep reading »
Many small business owners have a great aversion to marketing. They confuse marketing with the stereotype of a pushy salesperson and with the thought of “selling” themselves.
But the reality is, if you want to succeed in business, you won’t get far without marketing. Keep reading »
There’s a trend in Internet marketing to present buyers with what are known as “upsells” after they have ordered a product online.
It works like this. A buyer clicks on the Order button but instead of being taken directly to a place where they can enter their credit card details they are faced with a special ‘one-time’ offer. Keep reading »
Ken Evoy’s ‘Make Your Site Sell’ was first published in 1999 and then revised in 2002. That’s a long time ago in Internet terms but the fundamental principles in this book are just as relevant today as they were in 2002. Keep reading »