"Unlock Your Website's Hidden
Money Making Potential"
- by Chris Mole
Changing the look and feel of your website can make a massive difference to the response rate (i.e. the number of sales you make). In the early days of the Internet, people discovered this by trial and error. Today, there’s … Continue reading
Many small business owners have a great aversion to marketing. They confuse marketing with the stereotype of a pushy salesperson and with the thought of “selling” themselves. But the reality is, if you want to succeed in business, you won’t … Continue reading
There’s a trend in Internet marketing to present buyers with what are known as “upsells” after they have ordered a product online. It works like this. A buyer clicks on the Order button but instead of being taken directly to … Continue reading
Ken Evoy’s ‘Make Your Site Sell’ was first published in 1999 and then revised in 2002. That’s a long time ago in Internet terms but the fundamental principles in this book are just as relevant today as they were in … Continue reading
