Tag Archives: Email Marketing

If you are sending out an email newsletter or promotion, it’s tempting to go for a “flashy” high-tech design, rather than “boring” plain text. But my experience over several years has convinced me this is usually a big mistake.  In fact, … Continue reading →

Why do you have a website? That’s a question you need to consider carefully in the age of e-commerce. Almost every business has an online presence now. But few are making the most of their sites. Most are a virtual … Continue reading →