If you’re serious about selling your products or services on the Internet, you need a clear strategy. But most kiwi businesses adopt more of a hit-and-miss approach to online marketing – trying a bit of this, a bit of that, usually going round in circles and being fleeced by various “experts”. Keep reading »
The Myth of Making “Passive Income” on the Internet
April 21, 2026
As a website designer, I often get people coming to me with ideas of building a website that is designed to make them money “on autopilot”.
Usually, these people have read books or been to seminars by Internet marketing gurus (trying to sell some over-priced course or seminar) painting a rosy picture of the Internet lifestyle. Keep reading »
SEO – Content Really Is King
April 21, 2026
When I started in the Web business around 2003, I read Ken Evoy’s classic book “Make Your Site Sell“.
This book really was ahead of its time and contained the most common sense I’ve read anywhere about how to get your website ranking at the top of Google’s search results (and a heck of a lot more). Keep reading »
Search Engine Optimisation (SEO) – Sometimes “Less is More”
April 21, 2026
Many search engine optimisation (SEO) companies are struggling right now after Google made some drastic changes to the way it ranks websites.
A lot of SEO providers have been relying on cheap link building, done in third world countries. This used to work like gangbusters but I never got involved with it because my gut feeling told me it wouldn’t last – just like all the other SEO tricks and tactics I’ve seen during the 10 years I’ve been in the web business. Keep reading »
Beware of wasting time (and money) on Facebook
April 21, 2026
Every business today seems to think they need a Facebook page, not to mention Twitter and other social media.
You’ll see “Like us on Facebook’ and ‘Follow us on Twitter’ prominently displayed on more and more websites.
But has anyone actually stopped to ask why your website visitor should bother to “like” you on Facebook? Keep reading »