One of my favourite blogs is Neil Patel’s Quicksprout.com.
Neil is a truly smart marketer. If you need inspiration, you’ll surely find it in his blog. He is the co-founder of Crazy Egg and KISSmetrics (these are both outstanding services to help track and improve the conversion rate of your website). Keep reading »
When I redesigned my website about 2 years ago, I created a blog category called ‘website design’ with a view to helping the site rank on Google for the search term ‘website design’.
Despite posting a lot of good content in that category over a two-year period, my website still failed to make much impression in Google search results. Keep reading »
I’m probably going to upset a few AdWords agencies with this post, but I feel many of them are ripping off their clients by charging a percentage of ad spend to manage an AdWords campaign.
This type of pricing structure has nothing to do with the level of work the agency actually does for the client. Keep reading »
During this month I’m offering a free Google AdWords audit – i.e. if you have an AdWords account and it’s not performing as well as you’d like, get in touch and I’ll give you an honest assessment.
If you are like most kiwi business owners, you have a love/hate affair with AdWords – particularly if you’re trying to run your own AdWords campaigns in-house. Keep reading »
In the local market here in Christchurch, there are now hundreds of website designers and web design companies.
More are springing up all the time because the cost of entry into the web industry is pretty low.
But for business owners looking to get a website that actually works to generate more enquiries, leads and sales, this steady rise in the number of website designers is not the good news it might appear. Keep reading »