It’s theoretically possible to make sales from a website with absolutely no graphics at all, if you write a persuasive enough sales message.

Nevertheless, graphics are very important. A study by Stanford University found 47% of people make a decision on whether to buy from a website, based solely on the appearance of the site (essentially its graphic design). Keep reading »

When a visitor arrives on your landing page, the first thing they will normally do is scan it quickly. If they don’t like the first impression they get, they will abandon ship quickly. This can even happen if your page is too slow to load. Keep reading »

If you’re paying for any kind of advertising to get people to your website, it is often unwise to send them directly to your home page.

Particularly if your business sells several products, you want to send people directly to the product or offer that you are making in your ad, not to a home page filled with general information. Keep reading »

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea.

They put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. Shoppers can just scan the QR codes with their mobile phone and the groceries are delivered to their doorstep. Keep reading »