I recently launched a new online store for a Christchurch florist – Flowers on Cashmere.
The previous website had been online for over five years and was doing quite well, with a conversion rate averaging around 8%. (That means for every 100 visitors, 8 people placed an order for flowers through the website. Keep reading »
Google AdWords is getting more and more complicated. It’s like an aircraft cockpit. So many options. It can put your head in a spin. Keep reading »
On the Internet (as in life) most people try to copy each other. They are afraid to stick their neck out and be different. They want their website to look like everyone else’s. They want to play it safe.
Unfortunately, this is a recipe for mediocrity. Keep reading »
Every month I get several enquiries from people who want a website, and ask me to submit a proposal and quote. Most of these enquiries come from ads I’m running on Google.
In quite a few cases, I will submit a written proposal and quote, and then never hear anything back from the prospective client. Keep reading »
Research has found most people searching for products or services on the Internet will make a decision within about 10 seconds of landing on the site, whether they like it enough to stick around.
In this brief time, it’s possible to get a “feel” for a website. Keep reading »