A friend in the UK has just shown me the search results he gets from Google when he types in “direct response marketing”.
The second ranked website is a company that sells Viagra and Cialis. (This is a UK company, so it doesn’t show when you do the search from NZ.) Keep reading »
If you’ve been around the web industry any length of time you’ll be aware that running a WordPress site on your own sever these days is pretty much ongoing warfare against hackers, malware and other malicious activity. Furthermore, it can drive you to despair trying to find a simple and cost-effective solution to protect your sites, particularly if you have multiple WordPress sites for clients. Keep reading »
These days, I hardly read or watch any news from the newspaper, radio and television.
This might seem strange from someone who spent 20 years as a journalist. But the reason is, I’ve come to realise just how negative and counter-productive most of the news is. Keep reading »
My company manages the online marketing for two florists. One of the florist websites has consistently outsold the other during the past two years, and I’ve driven myself mad trying to figure out why.
The better-performing site is actually based on a design done by another web company a few years ago (I put a new back end on the site but esssentially used their original design). Keep reading »
Recently I agreed to help a client with an email marketing campaign to generate leads for his business.
He had purchased a large list of New Zealand business owners, with names, emails etc. He wanted me to send out a mass email to this list with his offers. Keep reading »