Quite often I get asked by prospective clients if I can do them a “special deal” on their website or copy writing. The reason is, usually, they’re just starting out in business and are short on cash. Or things are “a bit tight” at the moment but they’re confident they will improve shortly. Keep reading »
New website for company selling driveway alarm systems
April 22, 2026
I’ve just launched a new website for a company that sells a revolutionary solar-powered wireless driveway and perimeter alarm system in the New Zealand and Australian market.
The site is www.solarbeam.co.nz. It is designed from a marketing viewpoint, with a clean and simple design, and careful attention to the layout – particularly the vital area “above the fold” at the top of the screen. Keep reading »
Get more enquiries and sales – website layouts that maximise response
April 22, 2026
I’ve just read a fascinating and valuable report by Michael Campbell, an Internet marketing expert whom I highly respect.
It’s called ‘The Ultimate Heatmap’ (the term heatmap is used to show the areas on a website that are “hottest” in terms of catching visitors’ interest.) Keep reading »
Will you go over the same old ground in 2011?
April 22, 2026
I’ve just been listening to a classic Pink Floyd song from the 1970s, called ‘Wish You Were Here’. If you’re old enough to remember the song (like I am), you have my sincere commiserations.
There’s a line in the song: ‘Running over the same old ground. Keep reading »
6 simple secrets to success in business… and in life
April 22, 2026
These 6 simple secrets come from Ben Hunt, someone who’s ideas on web design – and business – I value highly.
The Secret to Business – Find out what people want, and give it to them.
The Secret to Selling – Find out what people value, and show them that your solution is worth more to them than it costs. Keep reading »