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You must write to SELL

January 28, 2019January 28, 2019 by Chris Mole

Recently, I received an email from a business owner, asking for advice on why his website was not making many sales. This business owner had been using Google Ads to drive traffic to his website. He contacted me in desperation because he was losing money on his advertising. Keep reading »

Categories Copywriting

The ‘Most Wanted Response’ is the single most important part of your website

January 28, 2019January 28, 2019 by Chris Mole

The term ‘most wanted response’ was coined by Ken Evoy, one of the most influential thinkers in the early days of Web marketing.

Here’s what it means. When someone visits your website, you want them to do something. You need to ask the question: what is it that you most want your visitor to do? Keep reading »

Categories Internet Marketing, Website Design

Web Marketing 101 – traffic x conversion = sales

January 28, 2019 by Chris Mole

When you strip away all the hype and nonsense from selling on the internet, it comes down to a simple equation:

traffic x conversion = sales

To put this in plain English…

  • traffic is the number of visitors to your website.
Keep reading »
Categories Internet Marketing, Website Design

Why most businesses regret hiring their first Google Ads agency

January 28, 2019January 24, 2019 by Chris Mole

Each month, I get several enquiries from business owners looking for an expert to manage their Google Ads account. Most of these businesses have previously worked with another web marketing agency – or they’re still working with another agency – but they’re not happy with the results. Keep reading »

Categories Google Ads

The honest truth about advertising

January 14, 2019January 14, 2019 by Chris Mole

At this time of year, most of us are thinking and planning about how to grow our business. He are my thoughts, based on 15+ years experience specifically in online marketing.

Many small business owners are dreamers. Nothing wrong with dreaming per se. Keep reading »

Categories Uncategorised
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