Imagine starting a business selling razors to men aged 18 to 30. It would be a tough sell. The market is already crowded with razors, including many global brands.
So only a lunatic would try to sell yet another razor in this crowded market, right? Keep reading »
There are some exciting new design trends emerging on the web. Many are of interest only to those within the industry – but I’m writing this for ordinary business owners who want to know what the future holds for web design in 2017. Keep reading »
When you first start advertising with Google AdWords, you soon realise the system is rigged in Google’s favour. After a few days, you’ll see clicks mounting up and the dollars that will soon be deducted from your credit card.
Most businesses who venture into AdWords and decide to manage their own accounts, quickly realise it can be a bottomless pit. Keep reading »
There’s always been a tension between web designers and web marketers over how a website should look. Particularly the home page.
Web designers like to create web pages that look “cool” and modern. Web marketers like to create web pages that SELL things. Keep reading »
I read a lot of internet marketing blogs. And there’s one thing most top marketers are doing right now, which annoys the heck out of me.
I will be about 10 seconds into reading a blog post when suddenly a popup appears. Keep reading »
This FREE Handbook is written in clear, simple language – no jargon or “geek speak” – so ordinary business owners can easily understand it. It covers the essentials you need to know to be successful at selling any type of product or service online.
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