Each month, I get several enquiries from business owners looking for an expert to manage their Google Ads account. Most of these businesses have previously worked with another web marketing agency – or they’re still working with another agency – but they’re not happy with the results. Keep reading »
The honest truth about advertising
October 23, 2025
At this time of year, most of us are thinking and planning about how to grow our business. He are my thoughts, based on 15+ years experience specifically in online marketing.
Many small business owners are dreamers. Nothing wrong with dreaming per se. Keep reading »
Never put a German Shepherd in charge of the ham sandwiches
October 23, 2025
If you run any kind of Google Advertising, you might have had an email or phone call from a friendly Google Ads rep. If you haven’t yet, you probably will soon.
Google are becoming very proactive in trying to “help” their advertisers to improve their Google Ads campaigns. Keep reading »
Why I almost quit the web marketing business
October 23, 2025
When I began in the web marketing business in 2003, it was a new and exciting industry. I was hooked by the amazing potential of the internet, combined with my writing and marketing skills, to create a brand new career.
But 15 years down the track, I became more and more disillusioned with what the web marketing industry had become. Keep reading »
How to market your business online without going broke in the process
October 23, 2025
Since 2003, I’ve helped more more than 200 business to sell their products and services online. I’ve seen (and made) a lot of mistakes. Particularly, I’ve seen huge amounts of money wasted by businesses who paid thousands of dollars for websites that failed to convert visitors into customers. Keep reading »