The difference between advertising and personal salesmanship lies largely in personal contact. The salesman is there to demand attention. He cannot be ignored. The advertisement can be ignored. But the salesman wastes much of his time on prospects whom he can never hope to interest. Keep reading »
The competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes.
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. Keep reading »
Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever. To say, “Best in the world,” “Lowest price in existence,” etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. Keep reading »
Why do you have a website?
That’s a question you need to consider carefully in the age of e-commerce.
Almost every business has an online presence now. But few are making the most of their sites. Most are a virtual replica of the company brochure – with product and service information, photos and contact information. Keep reading »
Dont be daunted at the prospect of writing your website copy. Here’s a simple outline that shows you how to compile the framework for a successful business website – and it shouldn’t take more than 60 minutes.
If you’re like most small business owners, the prospect of writing your website fills you with dread. Keep reading »