Hundreds of new business websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new customers and boosting their sales.
But the reality is that most websites fail abysmally as sales tools. Keep reading »
If you have a website, sooner or later you’ll get interested in search engine optimisation.
It’s the art (or is it a science?) of tweaking your website copy and links, so your site ranks higher in the search engines.
There are many professional search engine optimisation firms (commonly known as SEOs) who will charge you substantial amounts of money to improve your website’s rankings for certain search terms. Keep reading »
Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. If you watch returns, you will find that certain claims appeal far more than others. But in usual lines a number of claims appeal to a large percentage. Keep reading »
Pictures in advertising are very expensive. Not in cost of good art work alone, but in the cost of space. From one-third to one-half of an advertising campaign is often staked on the power of the pictures. Anything expensive must be effective, else it involves much waste. Keep reading »
If you’re looking for the real facts about how to get your site onto page one of Google, I recommend this excellent e-book. It’s 90 pages long … and free! Parts of the book are a quiet sales pitch for the software the author sells. Keep reading »