There’s always been a tension between web designers and web marketers over how a website should look. Particularly the home page.
Web designers like to create web pages that look “cool” and modern. Web marketers like to create web pages that SELL things. Keep reading »
I read a lot of internet marketing blogs. And there’s one thing most top marketers are doing right now, which annoys the heck out of me.
I will be about 10 seconds into reading a blog post when suddenly a popup appears. Keep reading »
Most marketing is based around telling “half truths”and accentuating the positive. The public realise this. So they consume marketing through a built-in B.S. detector.
That’s just the way it is. Or is it?
There’s a new trend emerging in marketing, which is based on telling the truth. Keep reading »
A few days ago, Google announced the most radical change to AdWords in the last 10 years.
They have removed the ads from the right side of the search results. Now, there are just 4 ads at the top of the page and 3 or 4 more at the bottom (below the organic search results). Keep reading »
I want to thank my colleague Robert Kramers from found.co.nz for this excellent list of the best free New Zealand online directories.
Anyone doing search engine optimisation knows the value of back links from directories. Even with Google’s algorithm updates, it’s still beneficial to have high quality links from authority sites. Keep reading »