Changing the look and feel of your website can make a massive difference to the response rate (i.e. the number of sales you make).
In the early days of the Internet, people discovered this by trial and error. Today, there’s a growing ‘science’ around web page conversion. Keep reading »
Many small business owners have a great aversion to marketing. They confuse marketing with the stereotype of a pushy salesperson and with the thought of “selling” themselves.
But the reality is, if you want to succeed in business, you won’t get far without marketing. Keep reading »
There’s a trend in Internet marketing to present buyers with what are known as “upsells” after they have ordered a product online.
It works like this. A buyer clicks on the Order button but instead of being taken directly to a place where they can enter their credit card details they are faced with a special ‘one-time’ offer. Keep reading »
If you’re looking for a website designer it can be confusing trying to choose the right one. Go through the Yellow Pages in any town or city and you’ll find a long list of web designers. Look on the Internet and you’ll discover even more. Keep reading »
Meta tags are a vital part of your website. If you want to get a top search engine position, you must put the right content in your meta tags.
Meta tags optimisation is not magic. In fact, to get top search engine rankings there are just a few simple things you need to know. Keep reading »