I recently worked with a client who has developed a hugely successful business selling nutritional supplements and skincare products to the US, Asia and Europe, from a small office in Christchurch, New Zealand.
Virtually all his products are sold via the Internet and he gets about 30,000 visitors a month to his website. Keep reading »
Most business people have heard of the term ‘unique selling proposition’ (USP). It’s something every marketing expert talks about. But the reality is, 95% of businesses have never developed a strong USP!
That’s incredible. In fact, if you have a clear idea of your USP, you’ll be streets ahead of most of your competition. Keep reading »
Changing the look and feel of your website can make a massive difference to the response rate (i.e. the number of sales you make).
In the early days of the Internet, people discovered this by trial and error. Today, there’s a growing ‘science’ around web page conversion. Keep reading »
Many small business owners have a great aversion to marketing. They confuse marketing with the stereotype of a pushy salesperson and with the thought of “selling” themselves.
But the reality is, if you want to succeed in business, you won’t get far without marketing. Keep reading »
There’s a trend in Internet marketing to present buyers with what are known as “upsells” after they have ordered a product online.
It works like this. A buyer clicks on the Order button but instead of being taken directly to a place where they can enter their credit card details they are faced with a special ‘one-time’ offer. Keep reading »