I’ve just launched a new website for a client in the UK and early results look very encouraging.
The company is selling a range of services to help people who are in debt. This is (unfortunately) a growth industry at the moment in the UK and most of the developed world. Keep reading »
By Amanda MacArthur from Mequoda Daily
Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong
In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent, a televised talent show over in the UK . Keep reading »
Since 2004 I have been helping people to sell online. I specialise in writing hype-free sales copy that works powerfully to build trust. And because my low-key style of sales copy is believeable, it causes customers to respond.
In fact, one of my clients tells me his website is on track to turn over more than $12m during 2009. Keep reading »
Web marketing experts have done some fascinating research into how people read web pages.
Using eye tracking studies, they’ve found people tend to scan pages in an F-shaped pattern. It’s worth bearing this in mind when you are writing the content for your website. Keep reading »
Each month, Nielsen Online puts out a list of the world’s “top converting” websites. They base the results on the number of people who buy something from a particular website, versus the total number of visitors to the site.
One website consistently comes out on top – ProFlowers.com, Keep reading »