Will your business survive “mobilegeddon” on April 21, 2015?

December 4, 2025

Google has announced it is going to change the way it presents search engine results on mobile phones. And that change kicks in on April 21, 2015. It’s going to be a huge shake up.

Here is a quote from Google’s blog:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

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New website almost destroyed my client’s business

December 4, 2025

One of my clients is a doctor in Salt Lake City who specialises in bioidentical hormone therapy. For several years I’ve been helping him with online marketing, running Google AdWords and search engine optimisation.

The doctor had an old website, which looked outdated but was still bringing in a steady stream of enquiries from patients. Keep reading »