For some years now I’ve been repeating the same message, that web design is primarily about content. Less about graphic design and coding – more about marketing.
However, that is not entirely true. It’s only half the story. It tends to downplay the value of graphic design and coding skills, which are still essential for any successful website. Keep reading »
The web design industry is at a crossroads. In fact, given that the web industry is now just over 20 years old, you could say it is finally entering adulthood.
If you’re a small business owner with a website, it’s essential that you understand what is happening. Keep reading »
Back in 2004 I read a thought-provoking book called ‘Revealed: The Hidden Truth About Website Design’ by Dave Alston.
He predicted that within a few years, website design as it then existed would be effectively dead. That was a radical prediction because at the time, most websites were still hand-coded in HTML. Keep reading »
Are you the owner of a small or medium-size business that has a website – but it’s not working effectively – and you are now looking for a website designer to give it a facelift. If this describes you, keep reading! Keep reading »
I met today with a small business owner (a florist) who has just paid $20,000 for an ecommerce website. The site works OK technically, i.e. customers can buy a product, checkout and pay with their credit card.
But from a marketing viewpoint, this $20,000 website is an absolute disaster. Keep reading »