Every now and then I come across a website that makes me stop and take notice. It has the “wow!” factor. Now, I want to stress, for me the wow factor is not cool design or creative effects. What really makes me sit up and take notice is when a website is designed to engage the reader, draws them in and offers clear benefits. Keep reading »
Website Design
“The Hard Truth About Web Design” – by Ben Hunt
Ben Hunt is one of the few “gurus” who I now follow closely in the web design and marketing field.
Ben Hunt’s philosophy on web design is pretty much identical to what I have believed for many years – except that Ben had the guts to stand up publicly and tell it like it is, long before I did. Keep reading »
A great example of a small business website – it tells a unique story
I discovered this website today thanks to an email from Ben Hunt and it impressed me as a fantastic example of how a small business website should be designed.
The website is Tiplady Fine Woodworking. What I like particularly is the way the business owner puts himself out there unashamedly on the home page and tells the world what makes his business unique. Keep reading »
Web design trends: are sliders a conversion killer?
It has become standard practice in website design during the past year or so to put an image slideshow at the top of the web page.
It’s a nice cool effect… and let’s face it, web designers like to work with cool effects. Keep reading »
Why web design and marketing agencies get fired by their clients
If you’re in any kind of business that provides services to clients, you’ve probably experienced a client one day announcing to you, out of the blue, that they’ve decided to move to another provider. It happens, for all sorts of reasons. Keep reading »