When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea.
They put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. Shoppers can just scan the QR codes with their mobile phone and the groceries are delivered to their doorstep. Keep reading »
My company manages the online marketing for two florists. One of the florist websites has consistently outsold the other during the past two years, and I’ve driven myself mad trying to figure out why.
The better-performing site is actually based on a design done by another web company a few years ago (I put a new back end on the site but esssentially used their original design). Keep reading »
I recently bought Ben Hunt’s booked called ‘Convert: Designing Websites to Increase Traffic and Conversion’.
If the subject of building websites that actually make money is of any relevance to you, this is a ‘must read’ book.
In some ways, there’s nothing new or ground breaking it. Keep reading »
I’ve just read a fascinating and valuable report by Michael Campbell, an Internet marketing expert whom I highly respect.
It’s called ‘The Ultimate Heatmap’ (the term heatmap is used to show the areas on a website that are “hottest” in terms of catching visitors’ interest.) Keep reading »
I’ve just been listening to a classic Pink Floyd song from the 1970s, called ‘Wish You Were Here’. If you’re old enough to remember the song (like I am), you have my sincere commiserations.
There’s a line in the song: ‘Running over the same old ground. Keep reading »