Google AdWords is getting more and more complicated. It’s like an aircraft cockpit. So many options. It can put your head in a spin. Keep reading »
On the Internet (as in life) most people try to copy each other. They are afraid to stick their neck out and be different. They want their website to look like everyone else’s. They want to play it safe.
Unfortunately, this is a recipe for mediocrity. Keep reading »
It’s theoretically possible to make sales from a website with absolutely no graphics at all, if you write a persuasive enough sales message.
Nevertheless, graphics are very important. A study by Stanford University found 47% of people make a decision on whether to buy from a website, based solely on the appearance of the site (essentially its graphic design). Keep reading »
When a visitor arrives on your landing page, the first thing they will normally do is scan it quickly. If they don’t like the first impression they get, they will abandon ship quickly. This can even happen if your page is too slow to load. Keep reading »
If you’re paying for any kind of advertising to get people to your website, it is often unwise to send them directly to your home page.
Particularly if your business sells several products, you want to send people directly to the product or offer that you are making in your ad, not to a home page filled with general information. Keep reading »