When I started in the Web business around 2003, I read Ken Evoy’s classic book “Make Your Site Sell“.
This book really was ahead of its time and contained the most common sense I’ve read anywhere about how to get your website ranking at the top of Google’s search results (and a heck of a lot more). Keep reading »
Every business today seems to think they need a Facebook page, not to mention Twitter and other social media.
You’ll see “Like us on Facebook’ and ‘Follow us on Twitter’ prominently displayed on more and more websites.
But has anyone actually stopped to ask why your website visitor should bother to “like” you on Facebook? Keep reading »
I just stumbled across this sales video on the Office Autopilot website. It’s so compelling, I watched it right through to the end, even though I don’t have any immediate intention of buying Office Autopilot.
Have a look at www.officeautopilot.com/
There’s a lot of so-called “creative” work on the internet. Keep reading »
According to a recent survey of Internet marketing professionals, 54% of marketers believe that pay per click ads (Google Adwords and other paid advertising) are effective. And personally, I agree. PPC ads are one of the types of advertisements that consumers go looking for online, if they are considering buying something. Keep reading »
I recently launched a new online store for a Christchurch florist – Flowers on Cashmere.
The previous website had been online for over five years and was doing quite well, with a conversion rate averaging around 8%. (That means for every 100 visitors, 8 people placed an order for flowers through the website. Keep reading »