Recently a business owner said, “I think I’ll try a bit of marketing.” Business was slow and he realised he had to do something. So his solution was “a bit of marketing.”
Well, you can do “a bit of marketing” but it’s rarely very successful. Keep reading »
It’s not the president of the United States, Bill Gates or anyone else rich and famous. The most important person in the world, when you are trying to sell something, is a single individual – one person who is your ideal customer. Keep reading »
Every now and then I come across a website that makes me stop and take notice. It has the “wow!” factor. Now, I want to stress, for me the wow factor is not cool design or creative effects. What really makes me sit up and take notice is when a website is designed to engage the reader, draws them in and offers clear benefits. Keep reading »
The longer I’m involved in the web industry, the more convinced I am about the importance of WORDS. In fact, if you put words alongside design, I would say 80% of your results come from the WORDS – and only 20% from design. Keep reading »
When you chase something (or someone) what’s it’s natural reaction? To run away!
I wish some sales people could grasp this concept. Then they might stop harrassing me by trying to sell me things I don’t want – at least I don’t want them right now, and if I do ever want them, I will buy them in my own time from whoever I choose to buy them from. Keep reading »