If you’re in any kind of business that provides services to clients, you’ve probably experienced a client one day announcing to you, out of the blue, that they’ve decided to move to another provider. It happens, for all sorts of reasons. Keep reading »
Internet Marketing
The 80/20 rule… this is a real game-changer for business
April 25, 2026
I’ve recently finished reading a book by Perry Marshall “80/20 Sales & Marketing – the Definitive guide to Working Less and Making More”.
It’s based on the 80/20 rule – that 80% of our business results come from 20% of our efforts. Keep reading »
How I built my first business through email marketing
April 25, 2026
One of my favourite blogs is Neil Patel’s Quicksprout.com.
Neil is a truly smart marketer. If you need inspiration, you’ll surely find it in his blog. He is the co-founder of Crazy Egg and KISSmetrics (these are both outstanding services to help track and improve the conversion rate of your website). Keep reading »
Online Marketing – The Ultimate Strategy
April 25, 2026
If you’re serious about selling your products or services on the Internet, you need a clear strategy. But most kiwi businesses adopt more of a hit-and-miss approach to online marketing – trying a bit of this, a bit of that, usually going round in circles and being fleeced by various “experts”. Keep reading »
The Myth of Making “Passive Income” on the Internet
April 25, 2026
As a website designer, I often get people coming to me with ideas of building a website that is designed to make them money “on autopilot”.
Usually, these people have read books or been to seminars by Internet marketing gurus (trying to sell some over-priced course or seminar) painting a rosy picture of the Internet lifestyle. Keep reading »