If you want to learn one new skill that will grow your business faster than anything else, it’s this.
Learn to write persuasive sales copy.
This is by far the most powerful and effective component of any effective marketing system – on the Internet or anywhere else. Keep reading »
Since 2004 I have been helping people to sell online. I specialise in writing hype-free sales copy that works powerfully to build trust. And because my low-key style of sales copy is believeable, it causes customers to respond.
In fact, one of my clients tells me his website is on track to turn over more than $12m during 2009. Keep reading »
People today are bombarded with advertising. If you’re in business trying to sell anything, you face a real battle to cut through the hundreds of other voices competing for your customer’s attention.
Consumers today are also highly sceptical of anything that looks like it’s trying to SELL them something. Keep reading »
Web marketing experts have done some fascinating research into how people read web pages.
Using eye tracking studies, they’ve found people tend to scan pages in an F-shaped pattern. It’s worth bearing this in mind when you are writing the content for your website. Keep reading »
Each month, Nielsen Online puts out a list of the world’s “top converting” websites. They base the results on the number of people who buy something from a particular website, versus the total number of visitors to the site.
One website consistently comes out on top – ProFlowers.com, Keep reading »